Second cohort of ‘Google for Startups Accelerator: MENA’ welcomes 12 startups
Jul 14 2021
Google announced the list of startups for the second cohort of ‘Google for Startups Accelerator Middle East and North Africa’, a three-month digital accelerator program for Seed to Series A technology startups based in the region.
The twelve technology startups come from six Arab countries across automotive, agriculture, fitness, fintech, real-estate, e-commerce and entertainment.
The startups were selected based on criteria like the problem they are trying to solve and how it creates value for users, in addition to their willingness to use Machine Learning technology to solve business challenges and successfully scale in the long run. Here are the technology startups that have been selected for the second cohort – five of which are women-led businesses:
• ElCoach (Egypt): A fitness app that offers hyper-personalized fitness & nutrition plans based on each individual needs & goals, and fueled by the best-in-class AI model & the expertise and knowledge of leading fitness and nutrition experts in the MENA region.
• FreshSource (Egypt): A B2B fresh food-supply platform transforming the lives of producers, businesses and consumers through the use of data and technology promoting fairness, transparency and farmer empowerment. [♀️ Female co-founded business].