Ghoorcom : Reconnecting farmer and buyer by removing the middleman

Apr 17 2022

Eliminating the middleman — who typically takes a large share of the farmer’s revenue, underpays for bulk produce, and sells it to food hubs at higher rates — between Jordanian farmers and retailers in a business-to-business model is Ghoorcom’s main goal. This local social enterprise uses technology to apply integrated and optimized supply chain solutions […]